The Funeral Industry: Consumer Preference vs. Industry Standards

funeral home flowers

Armed with two decades of banking and small business experience, Stephanie Castagnier Dunn, senior vice president and SBA division national sales manager at First Bank SBA, shared a wealth of financial expertise with attendees of the International Cemetery, Cremation and Funeral Association (ICCFA) Annual Convention, held April 18–21 in Las Vegas, NV.

Alongside fourth-generation funeral director Walker Posey, Dunn discussed consumer preference versus industry standards in the funeral and banking industries before turning her focus to solutions that will help funeral home owners better connect, communicate, and serve the changing needs of today’s consumer.

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Following the conference, National Guardian Life Insurance Company (NGL) announced a new partnership with Dunn and Posey for an educational series on various preneed industry topics.

“As a leader in the preneed industry, we are continuously looking for ways to serve our funeral home partners,” said Steven M. Phelps, NGL Vice President and Director of Preneed Marketing. “NGL believes the legacy and success of the funeral home business are important, and that includes understanding the need for lending, business planning, and future revenues through preneed insurance.

“We feel it should be easier for funeral homes to find the optimal finance solution if they are expanding, planning for the next generation, or looking to make improvements.”

Dunn and Posey are now offering NGL partner funeral homes the opportunity to receive a complimentary analysis of their funeral home business, as well as strategic development for overall business enhancements.

“Every situation is unique, and I pride myself on developing a personal approach to solve their business needs,” said Dunn. “I’ve made it my mission to understand the evolving needs of the funeral home business, and I work tirelessly to help make dreams a reality by creating a lending solution that best suits the business’s goal.”

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